Marketing

Marketing the way we do it:
Objectives:
 * Reduce the amount of eating disorders in female teens by 40%
 * Reduce negative self-esteem issues in female teens by 40%

Goals:
 * Educate and create awareness about unhealthy lifestyles and body figures that the media projects

Audience:
 * Females
 * Teenagers 13-18
 * Western/North American cultures with access to common media (TV, magazines, etc.)
 * Middle class to upper class

Key Message:
 * Images are photoshopped and touched up; they are not true representations of real people
 * Beauty is not purely physical appearance, it is inside and out
 * It's impossible to achieve the "modelesque" images portrayed in mainstream media - even they are photoshopped

Strategy:
 * Educate our demographic through their school systems

Tactics:
 * Presentations
 * Posters
 * Website
 * "Real Beauty" campaign
 * 30 second commercial
 * Before and after images

Measurements:
 * Conducting surveys to measure the success of our objective