Communication+Strategy

Communication Strategy:
1. What are we trying to achieve with this?
 * To educate and create awareness about unhealthy lifestyles and body figures that the media project

2. What is our message?
 * Young adults should not believe what they see in the media because it is not a true representation of real beauty
 * The images shown are not accurate representations of what the average person looks like

3. Who are we trying to target the message to?
 * People of the most impressionable age
 * People most susceptible to media manipulation

4. What is my audience target demographic?  5. What is the best way to reach them?
 * Females
 * Teenagers 13-18
 * Western/North American cultures with access to common media (TV, magazines, etc.)
 * High school presentations, programs, posters, etc.
 * Advertising campaigns similar to the Dove campaign supporting real beauty
 * Ads in magazines such as Cosmo, Seventeen that show manipulated images and who's target audiences are young females
 * Facebook

6. What messages are we putting out?
 * Images are photoshopped and touched up; they are not true representations of real people
 * Beauty is not purely physical appearance, it is inside and out
 * It's impossible to achieve the "modelesque" images portrayed in mainstream media - even they are photoshopped

7. What influences are we trying to bring?
 * Ideally, to have the media portray images of real people and not just models
 * Reducing the extreme use of touch ups and photoshopping in mainstream media